Imagine if there was a group of people who could help you:

  • Live your life in alignment with your core values
  • Accentuate your individual gifts
  • Become more self-aware
  • Improve your relationships with family, friends, and coworkers
  • Reach your physical fitness goals
  • Reduce stress, anxiety, and mental health challenges
  • Discover and engage in more fulfilling (and fun) activities
  • Make meaningful financial progress

Now, imagine that this group actually pays you to do this.

This is not a fantasy.  Talent champions that have built remarkable companies learned the secret to success: helping people reach their personal (as opposed to organizational) goals.

While 92% of HR professionals say employee experience is their #1 priority this year, many of them are focusing on how to make the work environment more pleasing.  Ideas like changing the digital experience to feel more like social media, reducing the tech stack, and employee rewards programs are gaining massive traction.

It always comes back to two core objectives: retention and engagement.  Keeping your talent and keeping your talent happy, productive, and healthy is obviously good business, yet so few employers grasp their opportunity to help their people achieve their personal, professional, and financial goals.

Look at the list above.  Who would leave a company that was helping with those things?  Who wouldn’t want to work at that place?  And don’t those goals align with objectives in engagement, wellbeing, and development?  Wouldn’t they bring massive benefit to the bottom line?

But HR continues to focus on what boils down to user interface improvements.

If you want to win with the next generation of workers, stop trying to make the employee experience better and start helping your people achieve their definition of success.