The COVID-19 pandemic has many American workers concerned about their physical health—that is no surprise.  Mental and social health have also been impacted, but the thing employees are most concerned about?  Financial health.

A MetLife study conducted earlier this year revealed that more employees were worried about financial health (52%) than any other aspect of their well-being.  And despite the growing need, interest in financial wellness programs seems to be fading.

The reason might be simple: most financial wellness programs are directed at two things that seem much less relevant right now—retirement readiness and investment accounts.  While these issues matter and should be addressed in any program, the immediate needs and stressors of employees like debt, savings, and essential protections are given lip service, often addressed with a link to an external website that offers “hot tips” on budgeting.

Employees need real help from real people.  Yes, they need education, but more than that they need task assistance, accountability partnership, and resources that can help them handle the immediate financial pressures.